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8th grade Unit 4

TermDefinition
Customers The actual or prospective purchaser of products or services
Consumers- The ultimate user or consumer of goods, ideas, and services
Sports Marketing The application of marketing to sports products and non-sports products through association with sports
Marketing Campaign A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods
Emotional appeal This attempts to make the consumer "feel" a certain way towards the product
Medium- The channel used to transmit the message
Licensing A sports marketer contracts with other companies to use a brand trademark for a royalty fee
Sponsorship The right to associate name or product with event, team, league, or individual participant. Objective: Short-term = sales. Long-term = brand awareness, etc. Ie: NASCAR
Sports Event Pyramid- KNOW EXAMPLES…Global Events (Olympics), International Events (EU Soccer), National Events (SuperBowl), Regional Events (Boston Marathon), Local Events (PGH Great Race)
Athletic Platform Specific Athletes, Teams, Sports/Leagues, Specific Event
Created by: 2000018547
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