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Sociology Chapter 2

TermDefinition
Sources of Knowledge -Tradition: Passed down from generation to generation -Authority: Socially accepted source of information -Research methods: Organized and systematic procedures to gain knowledge about a particular topic
Why is sociological research important? - Counteracts misinformation -Exposes myths -Helps explain why people behave as they do -Affects social policies -Sharpens critical thinking skills
Scientific Method A Body of objective and systematic techniques used to investigate phenomena, acquire knowledge, and test hypotheses and theories.
Elements of the Scientific Method -Concept -Variable -Independent Variable -Dependent Variable -Control Variable -Hypothesis
Concept An abstract idea, mental image, or general notion that represent some aspect of the world.
Variable A Characteristic that can change in value or magnitude under different conditions.
Independent Variable A Characteristic that has an effect on the dependent variable
Dependent Variable The outcome that may be affected by the independent variable
Control Variable A Characteristic that is constant and unchanged during the research process.
Deductive Reasoning Begins with a theory, prediction, or general principle that is then tested through data collection
Inductive Reasoning Begins with a specific observation, followed by: Data collection, a conclusion about patterns or irregularities, and a formation of hypotheses that can lead to the theory construction
Reliability Is the consistency with which the same measure produces similar results time after time.
Validity The degree to which a measure is accurate and really measures what it claims to measure
Sample A group of people that is representative of the population researchers wish to study
Population Any well-defined group of people that researchers want to know something about
Probability Sample Each person has an equal chance of being selected because the selection is random.
Nonprobability Sample There is little or no attempt to get a representative cross section of a population.
Time Dimension Studies Researchers compare variable in two ways: Longitudinal Cross-sectional
Longitudinal Data collected at two or more points in time from the same or different samples -Used to examine trend in behavior or attitudes
Cross-sectional Data collected at one point in time -Provide valuable information
Research Approaches -Qualitative -Quantitative -Causation
Qualitative Research Examines and interprets nonnumerical material
Quantitative Research Focuses on a numerical analysis of people's responses or specific characteristics
Causation A relationship in which one variable is the direct consequence of another.
Correlation Relationship between two or more variables
Steps in the Scientific Method -Choose a topic of study -Summarize the related research -Formulate a hypothesis or ask a question -Describe the data collection methods -Collect Data -Analyze Data -Present and explain results
Data Collection Methods -Surveys -Field Research -Content Analysis -Experiments -Secondary analysis of existing data -Evaluation Research
Surveys A data collection method that includes questionaries, face to face or telephone interviews, or combinations
Questionaries A series of written questions that ask for information
Interview Research directly asks respondents a series of questions
Field Research -Data collected by observing people in their natural surroundings -Provides detailed and valid information -Expensive and time-consuming
Field Research/Types of Observations Participant and Nonparticipant
Participant Observation Researchers interact with the people they are studying
Nonparticipant Observation Researchers study phenomena without being part of the situation
Content Analysis -Systematically examines a form of communication -Applicable to any form of written and oral communication -Develops categories to code material -Sorts and analyzes data -Draws conclusions about results
Experiments A control artificial situation that allows research to manipulate variables and measure the effects Can suggest cause-and-effect relationship Rely on paid respondents or volunteers
Experimental Group The participants who are exposed to the independent variable
Control Group The participants who are not exposed to the independent variable
Secondary Analysis Examination of data that have been collected by someone else Data includes: Historical Materials Personal Documents Public Records Official Statistics
Evaluation Research -Determines whether a social intervention has produced the intended result -Focuses more on research purpose than use of specific method -Intended to have some real-world effect -Results help improving the efficiency and effectiveness of a policy
Advantages of Surveys Questionaries are fairly inexpensive and simple to administer Interviews have high response rates Findings are often generalizable
Disadvantages of Surveys Mailed questionaries have low response rates Respondents tend to be self-selected Interviews are usually expensive
Advantages of Secondary Analysis Usually accessible, convenient, and inexpensive; often longitudinal and historical
Disadvantages of Secondary Analysis Information may be incomplete Some documents may be inaccessible Some data cannot be collected over time
Advantages of Field Research Flexible, offers deeper understanding of social behavior; usually inexpensive
Disadvantages of Field Research Difficult to quantify and to maintain observer/subject boundaries; the observer may be biased or judgmental; findings are not generalizable
Advantages of Content Usually inexpensive, can be recode errors easily, unobtrusive, permits comparisons over time
Disadvantages of Content Can be labor intense, coding is often subjective, may reflect social class bias
Advantage of Experiments Usually inexpensive, plentiful, supply of subjects, can be replicated
Disadvantage of Experiments Subjects are not representative of larger population, the laboratory setting is artificial, findings can be generalized
Created by: Yerlin99
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