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CPCU 520-03
Chapter 3
Question | Answer |
---|---|
Marketing System | sys. that directs and facilitates the design, dev, sale and support of product or service. |
Distribution Channel | channel used by producer of a product or service to txfr that product or servc to the ulr. customer |
Actual Authority | auth -expressed or implied- conferred by the princ. or an agnt under agency contract |
Apparent Authority | auth. that arises from a third party's reasonable belief based on appearances created by a principal that an agent has auth.to act on behalf of agt. |
Independent Agcy & Brokerage Markting Sys. | an ins. marketing system under which producers who are ind. contractors sell ins. usually as reps for several unrelated insurers. |
Managing General Agents (MGAs) | ind. biz orgs that function like branch ofc. for one or more ins. and appt and supervise ind. agents and brokers for ins. using ind. agency and brokerage system. |
Excess and Surplus Lines Brokers | persons or firms that place biz with nonadmitted ins. b/c nothing available in standard market |
Exclusive Agency marketing System | agents contract to sell ins. exclusively for one ins. or for an assoc. group of ins. |
Direct Writer Marketing System | an ins. marketing system using sales agents who direct emp of insurer |
Cold Canvass | Cold Calling |
Agency Bill | a payment procedure in which the producer sends prem. bills to the insured, collects and sends to insurer, less comm. |
Direct Bill | a payment procedure in which an insurer sends prem. bills to the insrd., collects the premium, and sends any commision payable on the premium collected to the producer. |
Alternative Distribution Channels | dist. channels used by ins. that elect not to use agency force to obtain cust. freq. use tech driven channels. |
Direct Response Distribution Channels | an ins. distribution channel that markets directly to the customer through such distribution channels as mail, tele. internet |
Affinity Marketing | a type of marketing that targets various groups based on prof. assoc. intrests, hobbies. etc. |