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Audience
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Rhetoric
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Rhetoric Terms

TermDefinition
Audience To whom a reading, viewing, or speech is directed and intended
Rhetoric the art of speaking or writing effectively
Diction choice of words especially regarding correctness, clearness, or effectiveness
Syntax the arrangement of words and phrases to create well-formed sentences.
Tone expresses the author's attitude toward the subject. It can evoke any number of emotions and perspectives in the audience.
Claim To state something as true; can either be factual or a judgment
Ethos (ethical appeal) The speaker or writer appeals to the audience’s trust by establishing his/her credibility or trustworthiness as a writer or speaker
Pathos (emotional appeal) The speaker or writer appeals to the audience’s emotions; it makes them feel something that convinces them
Logos (logical appeal) The speaker or writer appeals to the audience’s logic by constructing a well-reasoned argument
Created by: user-1912834
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