Int. Business Vocab Ch 19
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| advertising | any form of paid, non-personal sales communication
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| advertising agency | a company that specializes in planning & implementing advertisements
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| database marketing | the use of computerized information systems to identify customers with specific demographic traits & buying habits
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| localized advertising | the use of promotions that are customized for various target markets
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| personal selling | direct communication between sellers & potential customers
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| promotional mix | the combination of advertising, personal selling, publicity, & sales promotion used by an organization
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| publicity | any form of unpaid promotion
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| pull promotions | marketing efforts directed at the final users of an item
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| push promotions | marketing efforts directed at members of the distribution channel
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| relationship marketing | an attempt to create a long-term, mutually beneficial buyer-seller relationship
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| sales promotion | marketing activities other than advertising, personal selling, & publicity
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| standardized advertising | the use of one promotional approach in all geographic regions
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| telemarketing | the selling of products during telephone calls to prospective customers
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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