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FCSDIB-Ch 19

Int. Business Vocab Ch 19

TermDefinition
advertising any form of paid, non-personal sales communication
advertising agency a company that specializes in planning & implementing advertisements
database marketing the use of computerized information systems to identify customers with specific demographic traits & buying habits
localized advertising the use of promotions that are customized for various target markets
personal selling direct communication between sellers & potential customers
promotional mix the combination of advertising, personal selling, publicity, & sales promotion used by an organization
publicity any form of unpaid promotion
pull promotions marketing efforts directed at the final users of an item
push promotions marketing efforts directed at members of the distribution channel
relationship marketing an attempt to create a long-term, mutually beneficial buyer-seller relationship
sales promotion marketing activities other than advertising, personal selling, & publicity
standardized advertising the use of one promotional approach in all geographic regions
telemarketing the selling of products during telephone calls to prospective customers
Created by: fcsdklw
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