FCSDIB-Ch 19 Word Scramble
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| Term | Definition |
| advertising | any form of paid, non-personal sales communication |
| advertising agency | a company that specializes in planning & implementing advertisements |
| database marketing | the use of computerized information systems to identify customers with specific demographic traits & buying habits |
| localized advertising | the use of promotions that are customized for various target markets |
| personal selling | direct communication between sellers & potential customers |
| promotional mix | the combination of advertising, personal selling, publicity, & sales promotion used by an organization |
| publicity | any form of unpaid promotion |
| pull promotions | marketing efforts directed at the final users of an item |
| push promotions | marketing efforts directed at members of the distribution channel |
| relationship marketing | an attempt to create a long-term, mutually beneficial buyer-seller relationship |
| sales promotion | marketing activities other than advertising, personal selling, & publicity |
| standardized advertising | the use of one promotional approach in all geographic regions |
| telemarketing | the selling of products during telephone calls to prospective customers |
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