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Understand Typography, Multiuse Design, Principles and Elements

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Term
Definition
Typography   show
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show The basic design of a character.  
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show Typeface; Have strokes at the tips of the letters, Easier to read for printed body text.  
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show Typeface; Have no strokes at the tips of the letters.  
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show Typeface; Designed strictly to catch the eye.  
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Script   show
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Symbol   show
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show The style, weight, and specific size applied to a typeface.  
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Monospaced   show
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Proportional   show
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show An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text.  
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show How big or small the text is.  
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show How the text looks like.  
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show Vertical spacing between the lines of text.  
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Kerning   show
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Tracking   show
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show Can be any size, shape, texture, pattern or direction. Can be straight or curved.  
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Positive Space   show
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Negative Space   show
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Shapes   show
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show Triangles, squares, circles.  
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show Natural or man-made shapes. Leaves, flowers, cars.  
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Form   show
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Mass   show
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Texture   show
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Color   show
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show Blue, green, violet  
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Exciting Colors   show
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show Beige, ivory, taupe, black, gray, white  
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show Create harmony by choosing pleasing color combinations from a color palette.  
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Color palette   show
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show Any 2 colors directly opposite each other on the color wheel,  
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show Any three colors which are side by side on a 12 part color wheel.  
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show Uses variations in lightness and saturation of a single color.  
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Hue   show
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Value   show
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Tint   show
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show A hue plus black.  
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Saturation   show
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Balance   show
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Symmetrical   show
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Asymmetrical   show
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show The elements radiate from or swirl in a circular or spiral path.  
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show Emphasizing the difference between elements.  
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show All of the design elements are consistent with each other in shape, style and color and consistent with the overall message.  
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Scale/Proportion   show
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Dominance/Emphasis   show
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show The use of columns/rows in design.  
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Rule of Thirds   show
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show The spot the eye first sees when it encounters a page.  
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Z-pattern   show
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