Ag Communications Cert Review
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| What Camera angle creates a photograph where everything appears minimized or diminished? | High Angel Shot
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| How long should a news release generally be? | one to two pages
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| What is the opening in the lens through which light passes to the camera sensor? | aperture
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| What is considered a crisis communication? | A salmonella outbreak
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| What kind of feature is the most common and tells the story about a person? | profile
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| A ______ is a series of drawings with captions that describe video shots and their accompanying audio or narration? | storyboard
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| In which person should news stories be written? | third person
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| A good lead paragraph should have no more than how many words? | 25
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| When conducting an interview you should use | open-ended questions
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| What are the key components of any news story? | five Ws and H
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| What image file is commonly used on the web | JPG
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| Libraries, reference works, bibliographies, periodicals?databases, and public and government records are all examples of | secondary sources for research
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| ______ means pass of someone else's work as your own | Plagiarism
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| ________ is NOT a criterion for news value? | Observation
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| For printing purposes, you should have color photographs that are _____ pixels per inch. | 300
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| _______ is one of the 5 Ps of marketing | Promotion
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| Early audiences targeted by agricultural communicators were | farmers
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| More recently, ______ are now a major audience for agricultural communications. | consumers
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| What type of marketing focusses directly on the end users | direct marketing
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| What does ROI stand for? | return on investment
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| A step in developing a crisis communication plan is | providing guidance to the public
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| The exchange of information about AFNR through effective and efficient media is | agriculture communication
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| Anything the reduces the integrity or clarity of a message is ______. | noise
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| What are the high and low sounds of your voice considered? | pitch
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| Effective writing uses ______. | active voice
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| What color does not make up CMYK colors | black
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| What is the purpose of a lead? | to hook the reader
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| In news writing the ________ allows the readers to leave at any point in the story | inverted pyramid
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| Boldface, reasonable letter size, and bullet points all increase the _____ of visual aids. | readability
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| Bias is permissible in ______. | promotional writing
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| JPG is short for | joint photogenic experts group
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| Stories written for ______ are use a more conversational tone. | radio
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| It is important to consider _________ while writing. | audience, key message, and channel
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| The abbreviation _____ means that a copy of the email is being sent to another person. | CC
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| Stories written for ______ are typically the shortest. | television
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| A news lead is typically comprised of ______. | who , what, when, where, why, how
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| _______ is not a demographic characteristic | lifestyle
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| Promotional writing should always include a | call to action
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| AP in journalism stands for what organization | associated
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| Over used words are considered | cliches
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| Radio, television, newspapers, magazines, the internet etc. are all considered | news media
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| Technical language | Jargon
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| The first paragraph in the news story grabs the readers attention and answers the 5 W's | lead paragraph
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| the ratio of width to height of an image is | aspect ratio
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| Vertical movement of a camera | tilt
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| horizontal movement of a camera is | pan
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| A special form of dissolve, which dissolves into black | fade
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| Drawing or writing with light | photography
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| The cameras combination of RGB | white balance
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| The cameras output / measurement of resolution is | pixels per inch
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| Allowing the writers opinions, prejudices, and biases to enter a story in called | editorializing
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| The lasting a reporter says is also called an | outcome
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| set of proposals or terms offered is the | package
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| The portion of a scene in focus is also called the | depth of field
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| Symmetrically formatting a document is known as | balancing
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| Provides written context for an image | caption
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| The amount of prominence a picture has on a document is known as its | visual weight
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| The space between a persons head and the edge of a picture is called the | head room
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| Due to the greater amount of detail and the description it contains a ______ is set apart from a news story. | feature story
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| the organization of elements of a photo through the view finder is considered its | composition
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| The gradual change from one shot to the next is called | dissolve
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| Choosing how to present the basic elements of a document is called the | document design
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| To change the focal length of the camera you | zoom
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| Resizing an image is also known as | scaling
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| The way all of the elements of the message is tied together is called | unity
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