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Ag Comm Review 4

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Question
Answer
In the video production process, this phase consists of in-depth research on the topic that will be covered in the video.   preproduction  
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In video shot composition _______ refers to the way the various elements within the video screen are arranged   framing  
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When designing a website you should consider   its purpose, audience and communication  
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In web design, __________ link from one part of a web page to another part of the same page.   anchors and target links  
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___________ is the attempt to promote goodwill and garner publicity on behalf of a company, organization, or individual through earned media.   public relations  
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What kind of feature is the most common and tells the story about a person?   profile  
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A __________ is a series of drawings with captions that describe video shots and their accompanying audio or narration.   storyboard  
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What are the key components of any news story?   Five Ws and H  
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Libraries, reference works, bibliographies, periodicals/databases, and public and government records are all examples of ________.   Secondary sources for research  
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Early audiences targeted by agricultural communicators were _________, however, _________ are now a major audience for agricultural communicators.   farmers / consumers  
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What type of marketing focuses directly on the end users   direct marketing  
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What does ROI stand for?   return on investment  
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The attempt to promote goodwill and garner publicity on behalf of a company, organization, or individual through earned media   describes public relations  
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The high and low sounds of your voice is called   pitch  
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Abbreviations or acronyms should be   rarely used  
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What is a b-roll?   supporting video shots used to provide context  
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Created by: 3turnshome79
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