FCSDIB-Ch 16 Word Scramble
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| Term | Definition |
| consumer market | individuals & households who are the final users of goods & services |
| demographics | the traits of a country's population such as birthrate, age distribution, marriage rate, gender distribution, education level, & housing situation |
| dstribution | the activities needed to physically move & transfer ownership of goods & services from producer to consumer |
| international marketing | marketing activites among sellers & buyers in different countries |
| market | the likely customers for a good or service in a certain geographic location |
| market segment | a distinct subgroup of customers who share certain personal or behavioral characteristics |
| marketing mix | the four major marketing elements of product, price, distribution (place), & promotion |
| organizational market | buyers who purchase items for resale or additional production |
| price | the monetary value of a product agrees upon by a buyer & a seller |
| product | an item (good or service) being offered for sale that satisfies consumer demand |
| promotion | the marketing efforts that inform & persuade customers |
| psychographics | buying factors related to lifestyle & psychological influences, such as activities, interests, & opinions |
| target market | the particular market segment that a company plans to serve |
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