Ag Comm Review 4 Word Scramble
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| Question | Answer |
| In the video production process, this phase consists of in-depth research on the topic that will be covered in the video. | preproduction |
| In video shot composition _______ refers to the way the various elements within the video screen are arranged | framing |
| When designing a website you should consider | its purpose, audience and communication |
| In web design, __________ link from one part of a web page to another part of the same page. | anchors and target links |
| ___________ is the attempt to promote goodwill and garner publicity on behalf of a company, organization, or individual through earned media. | public relations |
| What kind of feature is the most common and tells the story about a person? | profile |
| A __________ is a series of drawings with captions that describe video shots and their accompanying audio or narration. | storyboard |
| What are the key components of any news story? | Five Ws and H |
| Libraries, reference works, bibliographies, periodicals/databases, and public and government records are all examples of ________. | Secondary sources for research |
| Early audiences targeted by agricultural communicators were _________, however, _________ are now a major audience for agricultural communicators. | farmers / consumers |
| What type of marketing focuses directly on the end users | direct marketing |
| What does ROI stand for? | return on investment |
| The attempt to promote goodwill and garner publicity on behalf of a company, organization, or individual through earned media | describes public relations |
| The high and low sounds of your voice is called | pitch |
| Abbreviations or acronyms should be | rarely used |
| What is a b-roll? | supporting video shots used to provide context |
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3turnshome79
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