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SOCY-121 Chapter 2
Methods
Question | Answer |
---|---|
Quantitative Methods | seek to obtain information about the social world that is already in or can be converted to a numeric form |
Qualitative Methods | attempt to collect information about the social world that cannot be readily converted to numeric form (spend time w/people & record what they do/say, interview, etc) |
Deductive Approach | starts with a theory, forms a hypothesis, makes empirical observations, then analyzes the data to confirm/reject/modify the original theory |
Inductive Approach | starts with empirical observations and then works to forma a theory |
Correlation (association) | when two variable tend to track each other positively or negatively |
Causality | the notion that a change in one factor results in a corresponding change in another. 3 Factors needed: correlation, time order and ruling out alternative explanations |
Reverse Causality | a situation where the researcher believes that A results in a change in B, but B, in fact, is causing A. |
Dependent Variable | the outcome you're trying to explain |
Independent Variable | a measured factor that a research believes has a casual impact on the dependent variable |
Hypothesis | a proposed relationship between two variables, usually with a stated direction |
Operationalization | how a concept gets defined and measured in a given study |
Validity | the extent to which an instrument measures what it is intended to measure |
Reliability | the likelihood of obtaining consistent results using the same measure |
Reflexivity | analyzing and critically considering our own role in, and effect on, our research (status of white coat interviewer effecting interviewee) |
Feminist Methodology | a set of systems or methods that treat women's experiences as legitimate empirical and theoretical resources, that promote social science for women and that take into account the researcher as much as the overt subject matter. |
Participant Observation | a qualitative research method that seeks to uncover the meanings people give their social actions by observing their behavior in practice (telling people what you think they want to hear) |
Population | an entire group of individual persons, objects, or items from which samples may be drawn |
Sample | the subset of the population from which you are actually collecting data |
Case Study | an intensive investigation of one particular unit of analysis in order to describe it or uncover its mechanisms |
Historical Methods | research that collects data from written reports, newspaper articles, journals, transcripts, TV, diaries, artwork, and other artifacts that date back to that period of study |
Comparative Research | a methodology by which two or more entities (countries) which are similar in many dimensions but differ on one in question, are compared to learn about the dimension that differs between them |
Content Analysis | a systemic analysis of the content rather than the structure of a communication, such as a written work, speech, or film |
Manifest Content | refers to what we can observe |
Latent Content | refers to what is implied but not started outright |
Experimental Methods | methods that seek to alter the social landscape in a very specific way (higher ratings, more people will like) |