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Ag Com Chapter 16
Ag Com Chapter 16 Planning special Events
| Term | Definition |
|---|---|
| Special Event | a planned gathering of people who get together to engage in some shared activity |
| Event manager | the people responsible for organizing and conducting a special event |
| primary research | involves activities such as talking to people who might come to a meeting to find out the best day and time for them or sending out a survey in the case of a large event, takes place before planning begins |
| secondary research | in special events, involves reviewing published sources of information when planning for the event |
| benchmarking | a type of research that involves looking at what other organizations have done to plan events similar to yours |
| logistics | working out everything involved in selecting and developing the right type of event to achieve your objectives |
| site diagram | in special events planning, sketches of the facility, usually with dimensions included |
| title sponsors | in special events, pays a premium fee to have its name become apart of the event itself |
| Co-sponsorship | arrangement in which more than one organization shares sponsorship of the event |
| exclusive sponsor | the one who pays extra to have an exclusive role, that is, to be the only sponsor of the event |
| media sponsor | when the sponsor of a special event isa media outlet, such as a local newspaper or radio station |
| In-kind sponsor | sponsors that do not financially support an event, but donate products or services |
| permits | necessary to conduct activities at special events that are regulated and for which you need permission, such as fireworks display or serving food to the public |
| event budget | all of the income and expenses of the event |
| contingency | amount added to an event budget in case costs are more than anticipated |
| evaluation | the process of determining how effective a special event was |
| Five Ps of marketing | product, promotion, price, place, and public relations |
| public relations | the attempt to promote goodwill and garner publicity on behalf of a company, organization, or individual through earned media; one of the most effective ways to promote a special event |
| news release | information about an organization's activities, interesting news, or important event |
| Public service announcement | a free advertisement that radio and television stations air or newspapers and magazines print to highlight information about nonprofit organizations' programs activities or events |
| return on investment | expenses versus income on a special event |
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