The Consumer Matching
| An individual who makes the decision whether to buy goods or services |
| THE LAW OF DIMINISHING MARGINAL UTILITY |
| As more units of the good are consumed, a point will be reached where marginal utility eventually begins to decline |
| Ownership or benefit must be capable of being given from one person to another |
| The amount of benefit or satisfaction derived from the consumption of a good or service |
| The good must provide the consumer with some feeling of satisfaction |
| The condition where there is no tendency to change |
| The extra satisfaction a consumer gets from consuming an extra unit of the good |
| CHARACTERISTIC OF ECONOMIC GOODS |
| Price, Utility and Transferable |
| EQUI-MARGINAL UTILITY PRINCIPLE |
| Explains the behaviour of a consumer in distributing their limited income along various goods and services |
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