Ag Marketing Exam 1
Help!
|
|
||||
|---|---|---|---|---|---|
| show | 34
🗑
|
||||
| show | individual product consumption
🗑
|
||||
| show | Use of advertising and promotion
Brand loyalty
Market segmentation
Profit through price control
Corporate image
🗑
|
||||
| Attributes/objectives of effective advertising: | show 🗑
|
||||
| Provides purchase incentives like coupons; can be directed to distributors | show 🗑
|
||||
| Marketing Functions: | show 🗑
|
||||
| Set of firms that move a commodity from the farm to the consumer | show 🗑
|
||||
| show | Environmental - energy use, water, land, air, animal
Animal production and processing
Biotechnology and GMOs
Social - farm labor, poverty
🗑
|
||||
| Describe food demand today: | show 🗑
|
||||
| Factors affecting consumption patterns: | show 🗑
|
||||
| Reduces buyer and seller search and transaction costs and fosters a more efficient price discovery process | show 🗑
|
||||
| show | Income
Price of substitutes and complements
Tastes and Preferences
Number of consumers
Expectations
🗑
|
||||
| show | Engel's Law
🗑
|
||||
| As you make money, the proportion of food expenditures to income tends to be smaller. Why? | show 🗑
|
||||
| show | Convenience food
🗑
|
||||
| show | Market Segments
🗑
|
||||
| show | Market Segmentation
🗑
|
||||
| Us Food Market: Buys around ___ % of the US agricultural production. | show 🗑
|
||||
| show | Mature
🗑
|
||||
| show | Maslow's Need Hierarchy:
Survival
Security
Social
Self-Actualization
Self-Esteem
🗑
|
||||
| What country has the cheapest food costs in the industrialized world, and the smallest percentage of their total income of food? | show 🗑
|
||||
| show | Nutrition
Food Safety - microbiological, chemical, contaminants
Quality and Shelf life
🗑
|
||||
| show | processed; lower
🗑
|
||||
| __ are receiving a higher percentage of the increase spending compared to the producers | show 🗑
|
||||
| show | Increased demand for more processed, consumer friendly products
🗑
|
||||
| show | Monopoly vs. cartel
🗑
|
||||
| show | Monopoly or Monopolistic Competition
🗑
|
||||
| show | Price Markers
🗑
|
||||
| show | Macro-marketing
🗑
|
||||
| show | Micro-marketing
🗑
|
||||
| The functional approach is made of what? | show 🗑
|
||||
| show | Corn
Soybeans
🗑
|
||||
| __ sales are larger than __ sales for the first time. | show 🗑
|
||||
| List 3 reasons for value-added trade growth | show 🗑
|
||||
| What is the average US farm size? | show 🗑
|
||||
| show | Physical
Exchange
🗑
|
||||
| show | Institutional
🗑
|
||||
| show | 3 billion
🗑
|
||||
| show | Broilers
🗑
|
||||
| show | 7 billion
🗑
|
||||
| show | Add value
🗑
|
||||
| Buying increases as price decreases | show 🗑
|
||||
| show | 180 acres
🗑
|
||||
| show | 5
🗑
|
||||
| Why has corn production increased? | show 🗑
|
||||
| The port of Virginia is within a day's drive for __ people. | show 🗑
|
||||
| show | Cattle/calves
🗑
|
||||
| show | Supply
🗑
|
||||
| What percent of US ag is sold abroad? | show 🗑
|
||||
| show | Margin Makers
🗑
|
||||
| Few buyers | show 🗑
|
||||
| The 4 P'S: | show 🗑
|
||||
| Differentiated products associated with downward sloping demand curve; producer can control price over a limited range depending upon the degree; the seller does not face an unlimited demand at a set price | show 🗑
|
||||
| Selling | show 🗑
|
||||
| show | Commodities
🗑
|
||||
| Limited resources can be shifted in the short run. Supply is ___. | show 🗑
|
||||
| show | Expected prices
🗑
|
||||
| Cannot be differentiated from production of others; cannot be promoted by individual producers because market entry is easy | show 🗑
|
||||
| The time period between the production decision and the delivery due due to the biological nature of agricultural products | show 🗑
|
||||
| Adds form utility to the product | show 🗑
|
||||
| show | Transportation
🗑
|
||||
| show | Storage
🗑
|
||||
| show | Procurement
🗑
|
||||
| Intended to educate/persuade the consumer (information) | show 🗑
|
||||
| Refers to the firm's adding of value to the raw commodities through processing and packaging of products such as bread, frozen pizza, and cereal. | show 🗑
|
||||
| Facilitating Functions: | show 🗑
|
||||
| show | Food production
🗑
|
||||
| Expanded to address food safety and quality throughout the channel; a preventative system primarily adopted by processing plants | show 🗑
|
||||
| For poultry and eggs, the farmer receives about __% of the consumer dollar. | show 🗑
|
||||
| show | 300
🗑
|
||||
| show | Derived Demand
🗑
|
||||
| show | Monopsony
🗑
|
||||
| show | Push
🗑
|
||||
| Get the consumer to come to you | show 🗑
|
||||
| show | Farm-to-Retail Price Spread
🗑
|
||||
| show | Margin
🗑
|
||||
| The sorting of unlike lots of same products into uniform categories; according to quality standards | show 🗑
|
||||
| show | Commodity Handling
🗑
|
||||
| show | heavy price competition
🗑
|
||||
| show | Effective Advertising
🗑
|
Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Created by:
ellenc6
Popular Agriculture sets