Many of these biases are studied for how they affect belief formation, business
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| Bandwagon effect | the tendency to do (or believe) things because many other people do (or believe) the same. Related to groupthink and herd behaviour.
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| Base rate fallacy | ignoring available statistical data in favor of particulars.
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| Bias blind spot | the tendency not to compensate for one's own cognitive biases.
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| Choice-supportive bias | the tendency to remember one's choices as better than they actually were.
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| Confirmation bias | the tendency to search for or interpret information in a way that confirms one's preconceptions.
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| Congruence bias | the tendency to test hypotheses exclusively through direct testing, in contrast to tests of possible alternative hypotheses.
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| Contrast effect | the enhancement or diminishing of a weight or other measurement when compared with a recently observed contrasting object.
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| Déformation professionnelle | the tendency to look at things according to the conventions of one's own profession, forgetting any broader point of view.
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| Denomination effect | the tendency to spend more money when it is denominated in small amounts (e.g. coins) than large amounts (e.g. bills).
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| Distinction bias | the tendency to view two options as more dissimilar when evaluating them simultaneously than when evaluating them separately.
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| Endowment effect | "the fact that people often demand much more to give up an object than they would be willing to pay to acquire it".
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| Experimenter's or Expectation bias | tendency for experimenters to believe/certify/publish data that agree with expectations for outcome of an experiment & to disbelieve/discard/downgrade weightings for data that appear to conflict with those expectations.
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| Extraordinarity bias | the tendency to value an object more than others in the same category as a result of an extraordinarity of that object that does not, in itself, change the value.
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| Extreme aversion | the tendency to avoid extremes, being more likely to choose an option if it is the intermediate choice.
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| Focusing effect | prediction bias occurring when people place too much importance on one aspect of an event; causes error in accurately predicting the utility of a future outcome.
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| Framing | Using an approach or description of the situation or issue that is too narrow. Also framing effect
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| Hyperbolic discounting | the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs, where the tendency increases the closer to the present both payoffs are.
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| Illusion of control | the tendency for human beings to believe they can control or at least influence outcomes that they clearly cannot.
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| Impact bias | the tendency for people to overestimate the length or the intensity of the impact of future feeling states.
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| Information bias | the tendency to seek information even when it cannot affect action.
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| Irrational escalation | the tendency to make irrational decisions based upon rational decisions in the past or to justify actions already taken.
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| Loss aversion | "the disutility of giving up an object is greater than the utility associated with acquiring it". (see also sunk cost effects and Endowment effect).
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| Mere exposure effect | the tendency for people to express undue liking for things merely because they are familiar with them.
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| Moral credential effect | the tendency of a track record of non-prejudice to increase subsequent prejudice.
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| Need for closure | the need to reach a verdict in important matters; to have an answer and to escape the feeling of doubt and uncertainty. The personal context (time or social pressure) might increase this bias.
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| Neglect of probability | the tendency to completely disregard probability when making a decision under uncertainty.
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| Not Invented Here | the tendency to ignore that a product or solution already exists, because its source is seen as an "enemy" or as "inferior".
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| Omission bias | the tendency to judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
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| Outcome bias | the tendency to judge a decision by its eventual outcome instead of based on the quality of the decision at the time it was made.
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| Planning fallacy | the tendency to underestimate task-completion times.
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| Post-purchase rationalization | the tendency to persuade oneself through rational argument that a purchase was a good value.
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| Pseudocertainty effect | the tendency to make risk-averse choices if the expected outcome is positive, but make risk-seeking choices to avoid negative outcomes.
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| Reactance | the urge to do the opposite of what someone wants you to do out of a need to resist a perceived attempt to constrain your freedom of choice.
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| Restraint bias | the tendency to overestimate one's ability to show restraint in the face of temptation.
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| Selective perception | the tendency for expectations to affect perception.
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| Semmelweis reflex | the tendency to reject new evidence that contradicts an established paradigm.
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| Status quo bias | the tendency for people to like things to stay relatively the same (see also loss aversion, endowment effect, and system justification).
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| Von Restorff effect | the tendency for an item that "stands out like a sore thumb" to be more likely to be remembered than other items.
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| Wishful thinking | the formation of beliefs and the making of decisions according to what is pleasing to imagine instead of by appeal to evidence or rationality.
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| Zero-risk bias | preference for reducing a small risk to zero over a greater reduction in a larger risk.
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