Module 44: Social Influence
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| show | The greatest contribution of social psychology is its study of attitudes, beliefs, decisions, and actions and the way they are molded by social influence.
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| show | Adjusting one’s behavior or thinking to coincide with a group standard.
Complying with social pressures
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| show | Other behaviors may be the expression of compliance toward authority.
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| show | taking on the emotional tones of those around us. We imitate expressions, postures and voice tones (mood contagion).
Ex – Yawning, laughing, coughing
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| show | Sharing up and down moods. We feel happier around happy people than around depressed people.
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| show | Can sometimes lead to tragedy
Violence can mimic violence (Columbine)
Suicide can mimic suidice (Marilyn Monroe)
AKA copycats
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| show | Suggestibility and mimicry are subtle types of conformity– adjusting our behavior or thinking toward some group standard.
Influence resulting from one's willingness to accept others' opinons about reality.
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| Conditions that Strengthen Conformity | show 🗑
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| Normative Social Influence | show 🗑
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| Informative Social Influence | show 🗑
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| show | Made students do an eyewitness identification task. If the task was easy (lineup exposure 5 sec.) conformity was low compared to difficult task (1/2 sec. exposure) they conformed ½ the time.
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| Obedience | show 🗑
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| show | 63% of participants delivered the maximum shock to participants
Likelihood of obedience increased when:
Victim could not be seen
Authority figure close at hand
Prestigious organization or institution
Lack of a defiant role model
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| Power of Conformity | show 🗑
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| Results and Criticsims of Asch's experiment | show 🗑
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| show | Refers to improved performance on a task in the presence of others.
Triplett (1898) noticed cyclists’ race time were faster when they competed against others than against a clock.
Occurs with simples/not with tasks that are difficult
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| Yerkes-Dodson Law | show 🗑
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| Too little arousal | show 🗑
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| Optimal level of arousal | show 🗑
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| Social Loafing | show 🗑
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| show | Loss of self-awareness and self-restraint in group situations that foster arousal and anonymity.
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| show | Group Polarization: enhances group’s prevailing attitudes through discussion. If a group is like-minded, discussion strengthens its prevailing opinions and attitudes.
A group's attitude is one of extremes and rarely moderate
Ex: KKK
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| show | Mode of thinking that occurs when the desire for harmony in a decision-making group overrides realistic appraisal of alternatives.
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| When is groupthink most likely to occur? | show 🗑
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| show | The power of social influence (situation) is enormous but so is the power of the individual (personal control.)
The power of an individual can be stronger than a group
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