Ag Com Chapter 6 Document Design
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| document design | the process of choosing how to present all of the basic document elements so your document message is clear and effective
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| thumbnail | a hand-drawn sketch of what the finished document will look like, including all text, images, headlines, and borders
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| balance | in document design, involves imagining a line dividing a page either vertically or horizontally and then placing visual elements so they are either symmetrically balanced or asymmetrically balanced
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| symmetrical balance | mirror-image balance; occurs when all the visual elements on one side of the page are mirrored on the other side; also called formal balance
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| asymmetrical balance | occurs when several smaller items on one side of an imaginary line dividing a page either vertically or horizontally are balanced by a large item on the other side, or smaller items are placed further away from the center of the screen than largr items; a
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| visual weight | the amount of "eight" or prominence an image has in a given document
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| proportion | the special relationship between each design element in a document; the eye visually compares the relationship of each element area, size, weight and location to all of the others on the page.
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| order | how you show sequence and importance in document design
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| contrast | the dominant focus or element on a page in document design
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| similarity | shows that design elements are alike in a document design; when people see things that look similar, they assume they have similar functions.
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| unity | how all of the message's elements tie together visually ;a message with good unity is one where all of its visual elements complement each other
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| text | any size. shape. and placement of the printed word in your document
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| typeface | the actual look of the letters in document design
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| white space | the area not taken up with text or images in document design; used to create a sense of openness; also called blank space or negative space
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| positive space | areas occupied by text or images in document design
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| raster graphics | images made up of pixels, such images as ; they are limited in theiir size and shape and.
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| pixels | picture elements
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| resolution | a measurement of how closely packed together the pixels are in an image; usually measured as pixels per inch
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| scaling | resizing an image
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| vector graphics | images composed of mathematically defined shapes created by illustration programs, such as Corel Draw and Adobe Illustrator; usually lines, curves, and geometric shapes
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| CMYK colors | the links used for printed documents (C=cyan, M=magenta, Y=yellow, and K=black)
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