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Ag Com Chapter 6
Ag Com Chapter 6 Document Design
| Term | Definition |
|---|---|
| document design | the process of choosing how to present all of the basic document elements so your document message is clear and effective |
| thumbnail | a hand-drawn sketch of what the finished document will look like, including all text, images, headlines, and borders |
| balance | in document design, involves imagining a line dividing a page either vertically or horizontally and then placing visual elements so they are either symmetrically balanced or asymmetrically balanced |
| symmetrical balance | mirror-image balance; occurs when all the visual elements on one side of the page are mirrored on the other side; also called formal balance |
| asymmetrical balance | occurs when several smaller items on one side of an imaginary line dividing a page either vertically or horizontally are balanced by a large item on the other side, or smaller items are placed further away from the center of the screen than largr items; a |
| visual weight | the amount of "eight" or prominence an image has in a given document |
| proportion | the special relationship between each design element in a document; the eye visually compares the relationship of each element area, size, weight and location to all of the others on the page. |
| order | how you show sequence and importance in document design |
| contrast | the dominant focus or element on a page in document design |
| similarity | shows that design elements are alike in a document design; when people see things that look similar, they assume they have similar functions. |
| unity | how all of the message's elements tie together visually ;a message with good unity is one where all of its visual elements complement each other |
| text | any size. shape. and placement of the printed word in your document |
| typeface | the actual look of the letters in document design |
| white space | the area not taken up with text or images in document design; used to create a sense of openness; also called blank space or negative space |
| positive space | areas occupied by text or images in document design |
| raster graphics | images made up of pixels, such images as ; they are limited in theiir size and shape and. |
| pixels | picture elements |
| resolution | a measurement of how closely packed together the pixels are in an image; usually measured as pixels per inch |
| scaling | resizing an image |
| vector graphics | images composed of mathematically defined shapes created by illustration programs, such as Corel Draw and Adobe Illustrator; usually lines, curves, and geometric shapes |
| CMYK colors | the links used for printed documents (C=cyan, M=magenta, Y=yellow, and K=black) |
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3turnshome79
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