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Ag Com Chapter 13 Media Relations

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Term
Definition
show radio and television stations, newspapers, magazines, and Internet news outlets from which people receive information  
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Media relations   show
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Gatekeeper   show
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Newsworthiness   show
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show information about an organization's activities, interesting news, or important events; sent to news media to announce something that has news value; provides reporters with basics they need to develop a news story; also called a press release  
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show a free advertisement that radio and television stations air or newspapers and magazines print to highlight information about nonprofit organizations' programs, activities, or events  
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Communication points   show
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