Ag Com Chapter 13 Media Relations
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| News media | radio and television stations, newspapers, magazines, and Internet news outlets from which people receive information
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| Media relations | a strategy of working with the news media in order to get out information about an organization's events and activities in local news outlets, such as newspapers, television and radio newscasts, and magazines
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| Gatekeeper | In the news media, determines what you read, view, and hear about the world around you
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| Newsworthiness | news value; what stories the media will cover in their newscasts and newspapers
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| News release | information about an organization's activities, interesting news, or important events; sent to news media to announce something that has news value; provides reporters with basics they need to develop a news story; also called a press release
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| Public service announcement | a free advertisement that radio and television stations air or newspapers and magazines print to highlight information about nonprofit organizations' programs, activities, or events
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| Communication points | the most important issues or points you hope to address and get across to the reporter during the interview
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Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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