Ag Com Chapter 15 Persuasion, Persuasive Informational, Educational Campaigns
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show | attempting to influence or convince others to take a specific action or to reach a certain conclusion about an issue
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show | can be neutral or can be biased, but it is generally intended to show evidence, facts, and details about something
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show | includes the use of strategies that are designed to create a convincing argument
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show | persuasive strategies designed to create a convincing argument, such as a proposition-fact-evidence, common ground, and logical reasoning
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show | a claim indicating your stance or position on an issue, or a proposed solution to a problem
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show | statements of what is known to be true in a given situation
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evidence | show 🗑
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show | the act of taking polarizing viewpoints and showing where they agree
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show | a way of thinking; includes induction, deduction, and comparison
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induction | show 🗑
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show | the assumption or induction a scientist makes
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show | when the writer or speaker moves from the general to the particular; starts with a general principle then applies the principle to a fact, and finally draws a conclusion concerning the fact
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show | a logical argument with three propositions or claims: a major premise, a minor premise, and a conclusion
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show | the form of logical reasoning in which writers and speakers choose between or among best alternatives based on a set of standards or criteria
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show | the division of a persuasive essay or speech into five parts: introduction, background, lines of argument, refuting objections, and conclusion
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lines of argument | show 🗑
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show | disproving, ruling out, and countering any potential objections before readers and listeners can think of reasons not to be persuaded
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framing | show 🗑
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show | describing your subject in a way that influences how other "see" or perceive it
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fear appeal | show 🗑
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pro-social persuasion | show 🗑
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show | warning people about a potential punishment or negative outcome that could result from their action or inaction
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cognitive dissonance | show 🗑
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message sidedness | show 🗑
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show | the placement of elements of the persuasive argument
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call to action | show 🗑
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false argument | show 🗑
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