Stats for key studies
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| Capacity of sensory memory | Very large
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| Duration of sensory memory | 250ms
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| Coding of sensory memory | All the senses
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| Capacity of short term memory | 7 (+/- 2) items
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| Duration of short term memory | 30 seconds
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| Coding of short term memory | Acoustically
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| Capacity of long term memory | Infinite
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| Duration of long term memory | Lifetime
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| Coding of long term memory | Semantic (meaning)
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| Murdock sample size | 103 participants
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| Sensorimotor stage of development | 0-2 years. Rely on senses to understand the world and make decisions. Egocentric. Lack object permanence and conservation.
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| Pre-operational stage of development | 2-7 years. Have object permanence and egocentrism. They can start to have abstract thinking.
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| Concrete operational stage of development | 7-11 years. Not egocentric. Have object permanence and conservation. Much stronger at abstract thinking.
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| Formal stage of development | 12+ years. Have mastered abstract thinking, have hypothetical reasoning.
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| McGarrigle and Donaldson sample | 80 children aged 4-6 years
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| % of children in McGarrigle and Donaldson study who correctly said the counters were the same | 60%+
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| Hughes' policeman doll study sample | 30 children aged 3.5-5 years
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| % of children in Hughes' study who correctly hid the boy doll | 90%
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| % of young children in Hughes' study who correctly hid the doll when more than two walls were used | 60%
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| Asch sample | 123 US students
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| % of overall conformity in Asch | 33%
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| % of ppts who conformed at least once in Asch | 75%
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| Milgram sample | 40 US male volunteers, aged 20-50 years
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| % who obeyed to 450V in Milgram | 65%
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| Piliavin sample | 4,450 members of the public on a New York subway train
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| Piliavin help: cane vs. drunk | 95% cane vs. 50% drunk
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| Piliavin help: same race | 64% same race
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| Piliavin help: male passengers | 90% of first helpers were male
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| Von Frisch: turn rapidly in circles to the right and then left | Less than 100m from food source
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| Von Frisch: tail-wagging dance, move forward in a straight line, wagging their abdomen from side to side | When the food source is >100m away
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| Von Frisch: % of bees who saw the dances that went to food source | 60%
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