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Ch 7: Attitudes
| Term | Definition |
|---|---|
| the evaluations of people, objects & ideas; often determines our actions | attitudes |
| attitudes that we consciously endorse and can easily report; rooted more in recent experiences | explicit attitudes |
| attitudes that exist outside of conscious awareness; rooted more in people’s childhood experiences | implicit attitudes |
| based primarily on people beliefs about the properties of an attitude object (pros,cons) | cognitive attitude |
| based more on people’s feelings & values | affectively based attitude |
| a learning process that occurs when two stimuli are repeatedly paired: a response which is at first elicited by the second stimulus is eventually elicited by the first stimulus alone | classic conditioning |
| behaviors we freely choose to perform become more/less frequency depending on whether they are followed by a reward/punishment | operant conditioning |
| based on observations of how one behaves towards an object | behavior attitude |
| people don't know how they feel until they see how they behave | self-perception theory |
| the likelihood that an attitude will be automatically activated from memory on encountering the attitude object; only when we have to decide how to act on the spot does it become critical | attitude accessibility |
| the idea that people's intentions are the best predictions of their deliberate behaviors; best predictor is their intention | theory of planned behavior |
| a message advocating a particular side of an issue | persuasive communication |
| the study of the conditions under which people are more likely to change their attitudes in response to persuasive messages focusing: who, what, whom | yale attitude change approach |
| model explaining 2 ways in which persuasion can change attitudes | elaboration likelihood model |
| when people have both the ability & the motivation to elaborate on a persuasive communication, listening & thinking about the argument presented | central route |
| instead of focusing on the facts and a product's quality, the attitude change is due to more superficial cues | peripheral route |
| persuasive message that attempts to change attitudes by arousing fear | fear arousing communication |
| 2 ways in which persuasion can cause attitude change | heuristic- systematic model of persuasion |
| people think carefully about any available information when forming an opinion to determine whether the information is accurate or valid | systemically processing |
| mental shortcuts, peripheral route | heuristics |
| words/pictures that are not consciously perceived, but influence judgements, attitudes & behaviors | subliminal messages |
| making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position | attitude inoculation |
| the idea that when people feel their freedom to perform a behavior is threatened, unpleasant state of resistance is aroused, reduced by performing the prohibited behavior | reactance theory |
Created by:
nsibley
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