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Ag Comm EOC

Ag Communications EOC

Term	Definition
Communications	the process of transferring information from a sender to a receiver with the use of a medium
Agriculture	the process of producing food, feed, and fiber through raising of plants and animals
Agricultural Communications	the exchange of information about agricultural and natural resources industries through effective and efficient media
Message	the "what" and "how" in communication
Encode	the use of language, symbols, and metaphors by the sender to put a message in a specific form
Sender	the person sending the message in communication
Channel	the means through which a message is sent
Decode	interpretation by the receiver of the message sent by the sender
Receiver	the person receiving the message, which must be decoded
Noise	anything that interferes with the receiver's reception of the sender's message, reducing its clarity
Feedback	the receiver's response to the sender's message
Shannon-Weaver model	model of the communication process in which a source of information transmits a message through a channel to a receiver who decodes the message
Source	a source of information in the communication process, such as a speaker
Interpersonal communication	the process of sending and receiving information between two or more people
Small-group communication	takes place among members of a group or team
Public communication	takes place when someone communicates directly to a large audience
Mass Communication	involves communicating to an audience through a media channel that reaches large numbers of people at the same time
Frame of reference	shared understanding in a communication situation
Audience analysis	describing an audience on the basis of shared characteristics
Demographics	characteristics about audience members that are hard to change
Psychographics	combine the attitudes and values people have with their lifestyle choices
Message strategy	a strategically framed message based on the audience of the message and the desired outcome of the message
Thesis statement	states your main points and purpose for writing
Readability	the ease or difficulty with which the reader can understand your writing
Catchphrase	a short, easy-to-understand message
Tagline	similar to a slogan
Presentation software	tools for developing slide presentations
Presentation template	an already-thought-out color scheme and formatting pattern
Target audience	the intended recipient of a specific message
Population	the overall group you want information about in a research study
Sampling	used to represent an entire population in a way that allows you to collect data from a smaller subset that shares the same characteristics as the larger population
Random sample	allows the researcher to infer results back to the larger population
Non-random sample	technique that does not allow you to infer results back to the population because the sample was not generated randomly
Margin of error	an estimate of how much the results of a given sample might differ from the results of the "true" population
Survey	the act of conducting a study to collect data using a questionnaire
Questionnaire	a series of questions that includes close-ended questions, open-ended questions, or a mixture of both, used to collect data
Content analysis	using this tool the researcher examines the content itself
Coding sheet	provides explicit definitions
Focus group	allow small groups of people to interact and trigger responses from each other
Moderator	objective leader of a focus group
Business letter	a formal document typically sent to people outside of an organization
Full block letter	has all of the components of a letter flush left and paragraphs are not indented
Modified block letter	similar to a full block letter however, the dateline, return address, and signature block are moved to the right
Semi-block letter	the return address and signature block are on the right side of the page, and the paragraphs are indented
Memorandum	a written reminder of something important that has occurred or will occur
Netiquette	the set of common rules that govern how to send and receive e-mail properly
Application letter	a special kind of business letter that accompanies a resume for a job
Resume	a summary of your education, job experience, and job-related skills that you send to potential employers
Chronological resume	a resume that is written in reverse chronological order, with headings grouped by what a person has done
Functional resume	classifies the experiences that demonstrate your skills and capabilities into categories
Personal statement	a statement about how your personal, familial, academic, and professional experiences and background qualify you for a particular job, scholarship, or college program
News media	radio and television stations, newspapers, magazines, and Internet news outlets from which people receive information
News writing	writing that is a more concise form of communication or journalistic writing
Newsworthiness	news value
Jargon	technical language
Inverted pyramid structure	presents the most important information in a news story first, followed in descending order by less-important information
Five Ws and H	the key components of any news story
Lead paragraph	the first paragraph in the news story
Editorializing	allowing the writer's opinions, prejudices, and biases to enter a story
Cliche	overused words and phrases
Attribution	telling readers where the information in a news story comes from
Associated press style	a writing style for news stories developed by the Associated Press
Feature story	more relaxed in style than a traditional news story
Soundbite	the exact words spoken by someone in his or her own recorded voice
Actuality	a term commonly used in radio for the exact words spoken by someone in his or her own voice
B-roll	any non-narrated video footage shot expressly to "cover" narration or an interview
Outcue	the last thing a reporter says
Package	a complete television news story
Slug	provides the title of the script, the running time and the date that the story is being aired or when it was written
Stand-up	when a reporter narrates a portion of a story on camera
Sound on tape	any audio accompanying a video
Voice over	video that will be shown, with a newscaster narrating the script
Articulation	making vocal sounds distinctly
Rate	the speed at which someone talks
Pitch	the high and low sounds of your voice
Document design	the process of choosing how to present all of the basic document elements so your document's message is clear and effective
Thumbnail	a hand-drawn sketch of what the finished document will look like, including all text, images, headlines, and borders
Balance	involves imagining a line divided a page either vertically or horizontally and then placing visual elements so they are either symmetrically balanced or asymmetrically balanced
Symmetrical balance	occurs when all the visual elements on one side of the page are mirrored on the other side
Asymmetrical balance	occurs when several smaller items on one side of an imaginary line dividing a page either vertically or horizontally are balanced by a large item on the other side, or smaller items are placed further away from the center of the screen than larger items
Visual weight	the amount of "weight" or prominence an image has in a given document
Proportion	the spatial relationship between each design element in a document
Order	how you show sequence and importance in document design
Contrast	the dominant focus r element on a page in document design
Similarity	shows that design elements are alike in a document design
Unity	how all of a message's elements tie together visually
Text	any size, shape, and placement of the printed word in your document
Typeface	the actual look of the letters in document design
White space	the area not taken up with text or images in document design
Positive space	areas occupied by text or images in document design
Raster graphics	images made up of pixels
Pixels	picture elements
Resolution	a measurement of how closely packed together the pixels are in an image
Scaling	resizing an image
Vector graphics	images composed of mathematically defined shapes created by illustration programs
CMYK colors	the inks used for printed documents

Created by: 3turnshome79

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