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Ag Communications EOC

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Term
Definition
show the process of transferring information from a sender to a receiver with the use of a medium  
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Agriculture   show
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Agricultural Communications   show
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show the "what" and "how" in communication  
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show the use of language, symbols, and metaphors by the sender to put a message in a specific form  
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Sender   show
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Channel   show
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Decode   show
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show the person receiving the message, which must be decoded  
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Noise   show
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show the receiver's response to the sender's message  
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show model of the communication process in which a source of information transmits a message through a channel to a receiver who decodes the message  
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Source   show
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Interpersonal communication   show
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Small-group communication   show
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show takes place when someone communicates directly to a large audience  
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Mass Communication   show
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Frame of reference   show
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show describing an audience on the basis of shared characteristics  
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Demographics   show
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show combine the attitudes and values people have with their lifestyle choices  
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show a strategically framed message based on the audience of the message and the desired outcome of the message  
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Thesis statement   show
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show the ease or difficulty with which the reader can understand your writing  
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Catchphrase   show
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show similar to a slogan  
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Presentation software   show
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show an already-thought-out color scheme and formatting pattern  
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Target audience   show
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show the overall group you want information about in a research study  
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Sampling   show
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Random sample   show
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show technique that does not allow you to infer results back to the population because the sample was not generated randomly  
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show an estimate of how much the results of a given sample might differ from the results of the "true" population  
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Survey   show
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show a series of questions that includes close-ended questions, open-ended questions, or a mixture of both, used to collect data  
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show using this tool the researcher examines the content itself  
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Coding sheet   show
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Focus group   show
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show objective leader of a focus group  
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show a formal document typically sent to people outside of an organization  
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show has all of the components of a letter flush left and paragraphs are not indented  
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Modified block letter   show
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Semi-block letter   show
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show a written reminder of something important that has occurred or will occur  
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show the set of common rules that govern how to send and receive e-mail properly  
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Application letter   show
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Resume   show
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show a resume that is written in reverse chronological order, with headings grouped by what a person has done  
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show classifies the experiences that demonstrate your skills and capabilities into categories  
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show a statement about how your personal, familial, academic, and professional experiences and background qualify you for a particular job, scholarship, or college program  
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News media   show
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News writing   show
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show news value  
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Jargon   show
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show presents the most important information in a news story first, followed in descending order by less-important information  
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Five Ws and H   show
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Lead paragraph   show
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show allowing the writer's opinions, prejudices, and biases to enter a story  
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Cliche   show
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show telling readers where the information in a news story comes from  
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Associated press style   show
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Feature story   show
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Soundbite   show
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show a term commonly used in radio for the exact words spoken by someone in his or her own voice  
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B-roll   show
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Outcue   show
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Package   show
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show provides the title of the script, the running time and the date that the story is being aired or when it was written  
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show when a reporter narrates a portion of a story on camera  
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show any audio accompanying a video  
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Voice over   show
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show making vocal sounds distinctly  
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Rate   show
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show the high and low sounds of your voice  
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Document design   show
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show a hand-drawn sketch of what the finished document will look like, including all text, images, headlines, and borders  
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Balance   show
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Symmetrical balance   show
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Asymmetrical balance   show
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Visual weight   show
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show the spatial relationship between each design element in a document  
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show how you show sequence and importance in document design  
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show the dominant focus r element on a page in document design  
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Similarity   show
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Unity   show
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show any size, shape, and placement of the printed word in your document  
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show the actual look of the letters in document design  
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White space   show
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show areas occupied by text or images in document design  
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Raster graphics   show
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Pixels   show
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show a measurement of how closely packed together the pixels are in an image  
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show resizing an image  
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show images composed of mathematically defined shapes created by illustration programs  
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show the inks used for printed documents  
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