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Exam 5-2
Therapeutic Massage
| Question | Answer |
|---|---|
| Purpose of informed consent in massage therapy | To ensure the client has received enough info to understand the nature and extent of the massage service |
| The form you find medications the client is currently taking | Medical History |
| In Order- 4 steps of the therapeutic procedure | Assessment-Planning-Performance-Evaluation |
| Is pain scale subjective or objective | Subjective |
| Which step of the therapeutic procedure examines the outcome of the session | Evaluation |
| What is the most important thing a practitioner can share with his clients when promoting his practice | Benifits |
| What term does age, income level, occupation, gender, and education level describe | Demographic Segmentation |
| What factor is most important in determining whether other businesses are competitors | They offer the same service to the same target market |
| If a practitioner is starting a new practice, what percentage of time should be spent on marketing to increase client base | 50% |
| True or False: Paying indirectly for visibility by printing business cards is marketing activity that best describes promotion | True |
| If a practitioner opens a practice in the vicinity of a lot of competition that offer the same services, what is the best plan of action to set their business apart from other practitioners | Choose a different target market |
| Providing good will by sponsoring an "adopt a highway" activity is a great example are competitors | community relations |
| How can an practitioner determine whether other business are competitors | Offer the same service to the same target audience |
| Lifestyle factors such as special interest activities and cultural involvements | Psychographics |
| The most effective and least costly marketing tool | Business cards |
| What follow-up method can greatly increases the effectiveness to direct mail letters | Telephone call |
| What marketing method will reach the widest audience when advertising | Television |
| On Average it cost ---- times as much money and ----- times the effort in getting a new client as opposed to retaining one | 6:3 |
| What term best describes an aspect that makes someone unique to the media | Hook |
| Pampering the client, designing a luxurious office environment, and supporting the clients wellbeing outside of the session | Exceptional Customer Service |
| A way to reward clients and create ways to increase session frequency in an affordable way | Incentive Program |
| 4 parts of a presentation design | Purpose-Opening-Body-Conclusion |
| Key element of brochures and business cards | Appeal to the practitioners target market |
| Do people tend to trust a branded website more than social media for information about a business | NO |
| What percentage of clients will not return if unhappy with any aspect of the practitioners service | 91% |
| Which two muscles attach from the anterior surface of the cervical vertebrae to the occiput and atlas | Longus Colli & Longus Capitus |
| The galea aponeurotic forms the bridge between which two muscle bellies | Frontalis & Occipitals |
| Which scalene is difficult to distinguish from surrounding muscle bellies | Posterior Scalene |
| Which muscle is a contralateral rotator of the head | Sternocleidomastoid |
| Describe the side-door approach when it comes to building healthcare alliances | Speak with and/or give samples to the "Gate Keeper" (receptionist) |
Created by:
JML19
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