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Psych - Advertising

Advertising & Consumer Behaviour - key terms

TermDefinition
Subliminal messages hidden messages that convey an impression of something
Bandwagon effect Changing behaviour to be similar to that of a popular movement
Social proof Using information from other people to judge the quality of a person or product
Covert sensitisation A form of aversion therapy using words or images to change behaviour
Aversion therapy Therapy to prevent behaviour using classical conditioning
Role model A person who is held in high status and has some shared similarities with the observer
Functional magnetic resonance imager (FMRI) Large machines that detect changes in oxygen across the brain showing areas being used during a task
Electroencephalograph (EEG) Machine that detects electrical activity in the brain producing a visual pattern of brainactivity
Emotional response analysis (ERA) Using data from brain scans to assess the emotional impact of something
Focus group Technique to gain opinions about things. A group of people is assembled and they are asked to discuss the topic in question. Their responses are notes to make conclusions
Eye tracking Technique used to measure the duration and direction of gaze.
Created by: samfitter
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