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prosocial behaviour
Prosocial behaviour in response to social influence
| Question | Answer |
|---|---|
| social norms | A very important influence on the development and maintenance of prosocial behaviour Norms are learnt ‘normal’ to behave in a prosocial way. Some societies even reward prosocial behaviour antisocial behaviour is punished with a jail sentence |
| • Two norms that influence prosocial behaviour | • Reciprocity norm • Social responsibility |
| • Reciprocity norm | • Describes the social expectation of reciprocity between people. We feel grateful if someone does us a favour and often feel the need to do that person a favour in return |
| • Social responsibility gamblers | is where members of a society are expected to provide help to people who are dependent or in need, without th expectation of favours benign returned - donating money |
| • Personal characteristics influencing prosocial behaviour | • Empathy • Mood • Competence • Altruism |
| • Empathy | our emotional response to another persons disress. We find it unpleasant when another person is suffering so we help them to alleviate their suffering |
| • Mood | • A persons mood has been found to influence their intention to behave prosocially • Generally, people who are in a good mood are more likely to demonstrate prosocial behaviour than people in a bad mood |
| • Competence | • The way a bystander perceives their comptenect to deal with an emergency will influence whether they will provide help • Lifeguard, first-aid training com pare to people that have no skill or training to help |
| • Altruism | altruism is a unique influence - where for no personal gain and sometimes at a huge personal cost, a person helps other due to a deeply felt concern for fellow human beings - natural disaster volunteer |
| • 3 explanaions for why empahy causes prosocial behaviour | Arousal • Similarity • Genuine desire to help |
| mood - depression | • Research has found that when people feel bad or depressed, they are more likely to focus inwardly towards themselves rather than outwardly towards others in need |
Created by:
procrast
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