Bristol Social Psychology Stereotypes
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show | Brain processes behind social psychology | (blank)
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Opening a Social Categories | show | provides you with info & makes you alert to peculiar info
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Stereotype components | show | how we feel, think and act towards a group
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Structural effects of activating a stereotype | attentional preservation, memory encoding & retrival | show 🗑
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show | target elaboration using info you already know | (blank)
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show | action initiation | (blank)
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show | Activation inevitable? | Yes. "Could <black/white> be true of <trait>". Quicker response when concordent. BUT problem with stimulus (just words), making explicit judgements.
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Purdue & Gurtman (1991) | show | Invisible prime (young v old). Favourable traits faster for young than old. Unfavourable faster for old. BUT not steretypical of groups.
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show | Activation inevitable? | Two process model. Distiction between activation and application. Application levels vary depnding on prejudice. By replacing society's beliefs with your own personal beliefs you can inhibit activation.
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show | Activation inevitable? | Subliminal prime using vigillance task.Read abiguous passage abt "donald" & interpret behav. Primed = hostile, Prejudice ppl = more hostile.
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show | Activation inevitable? When not? | Woman (asian/white) turn over a card, POLI_E, also cog. depletion task, when cog busy, no stereotype activation, controvertial
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show | Activation inevitable? When not? | Repeated Gilbert & Hixon but also introduced self image threat by negative feedback. Activated when threatened.
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Macrae et al (1997) | show | Temporary processing goals. Photo of woman/object. Semantic questions "alive?", pre-synaptic "count dots" & control. Then LDT. Only steretypic when semantic processing.
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show | Extent of accessibility of a stereotype. | (blank)
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Definition of application | show | (blank)
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show | Neocortical System: slow learning, semantic memory and beliefs, resistant to change (expected info) | Hippocampal: fast learning, temporary representations & episodic memory that have comon access to consciousness (unexpected - rehearsal can then fit into schema)
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Kunda & Sinclair (1999) | Application model | show 🗑
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show | comprehension & prejudice avoidance (less likely to) | self enhancement (more likely to).
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show | Self enhancement & act/applic | look at job applicants that either jewish (by looks and name) or not. Ppts either fail/pass/control a test. Only those that passed didn't stereotype.
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Sinclair & Kunda (1996) | Self enhanceent field study | show 🗑
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Unexpected info leads to | show | (blank)
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Macrae et al (1999) | show | stops under cognitive load.
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Stereotype application on social judgements. | eg self judgements after trait activation v exemplar activation | show 🗑
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show | category application & behaviour | Primed with elderly = walk more slowly. priming leads to action tendancies.
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Inhibition (neuron processes) | show | needed for coherent behaviour
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show | Negative priming, lateral inhibition (ambiguous words) & cognitive deficits (elderly) | (blank)
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Kunda & Thagrad | (1996) if something fits many stereotypes, contradicting traits cancel out and are void. | show 🗑
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show | (1998) lateral inhibition, cognitive mechanisms try to simplify | categories achieve dominance by being salient, chronically accessible (and priming), chronically prejudice, momentory goals
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show | (1995) evidence for inhibition during impression formation | ppts primed with either "asian" or "woman", then LDT, those primed w woman = faster at woman words and, asian words inhibited compared to control.
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Sinclair & Kunda | (1999) inhibition in real life impression formation | show 🗑
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Locke, Cesareo & Johnston | show | ppts shown aborigine/caucasian faces. Then do stroop task with stereotypic words. Low prejudice showed inhibition to steretypical aboriginal words compared to caucasian base line.
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