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Chapter 1

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term/Fact/Abbreviation/Statist
Answer/Definition
show Medicines and vaccines for human and animal use. Generic or brand name. Prescription or over the counter.  
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Diagnostic   show
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Medical Devices   show
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show Commodity, high-volume supplies such as surgical gowns and gloves.  
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show Reusable health-care product for home use. Walkers, wheelchairs, prosthetics, oxygen equipment, and hospital beds.  
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show 1)Patients/consumers and their families and friends 2)Home Health Nurses and aides  
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show 1)OB/GYN 2)Family/General Practice 3)Internists  
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General Spectrum of Healthcare Settings Secondary Care (Specialized Outpatient Consults)   show
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show 1)Community Hospitals 2)Academic Medical Centers 3)Skilled Nursing facilities  
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show 1)Skilled Nursing Facilities 2)Hospitals 3)Hospices  
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show $950 , 1.7  
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show Half  
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____________ is the second largest world market and is largely government-controlled.   show
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show 1)Population growth 2)Increasing life expectancies  
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The number of senior citizens in the US is expected to increase by _____ percent from 2000 to 2018 due to babyboomers.   show
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In the late 1800's, life expectancy was ____. Today a person can expect to live to be over ___.   show
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Senior Citizens consume over _____ times as many medications as people under the age of 65.   show
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HMO - Abbreviation   show
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show Pharmacy Benefit Managers  
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What does a PBM do?   show
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show 8  
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FDA - Abbreviation   show
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What does the FDA do?   show
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show 18 months  
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What was the average FDA review time for a new drug in 1996?   show
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Marketing of drugs fall into two main categories:   show
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Reasons for increased Direct-To-Consumer Advertising   show
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NAM - Abbreviation   show
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MCO - Abbreviation   show
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show NAMs, MCO's, PBM's.  
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show 5 to 10  
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show Regional Manager  
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show District Manager  
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show 1)Territory Representative 2)Specialty, Hospital, and Institutional Representatives 3)District Manager 4)Regional Manager 5)National Account Manager  
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show Sell exclusively to niche markets such as physician specialist like cardiologists, endocrinologists, or oncologists.  
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What do Hospitals reps do?   show
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show Call on VA hospitals, nursing homes, home healthcare agencies, and rehab centers.  
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What does a NAM do?   show
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What are the three most common measures to pay pharm reps?   show
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show 75  
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show $29,000  
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2 Methods for Market Share change.   show
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How do you sell for volume?   show
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